:root{
    --cream:#F4F0E8;--cream-deep:#ECE5D7;--warm-white:#FBF9F4;
    --ink:#211F1A;--ink-soft:#5E5B51;
    --clay:#CC785C;--clay-deep:#A8512F;--clay-soft:#E6B8A2;
    --line:#DED6C5;--maxw:1120px;
    --win:#2F9E6B;--win-bg:#E8F4EC;--win-ink:#1E7A4D;--lose:#B0AB9F;
  }
  *{box-sizing:border-box;margin:0;padding:0}
  html{scroll-behavior:smooth}
  body{font-family:'DM Sans',system-ui,-apple-system,sans-serif;background:#efebe378;color:var(--ink);line-height:1.62;font-size:17px;-webkit-font-smoothing:antialiased;overflow-x:hidden}
  .wrap{max-width:var(--maxw);margin:0 auto;padding:0 28px}

  /* NAV */
  header.nav{position:sticky;top:0;z-index:60;background:#b55c3fde;backdrop-filter:blur(12px);border-bottom:1px solid var(--line)}
  .nav-inner{max-width:var(--maxw);margin:0 auto;padding:0 28px;height:72px;display:flex;align-items:center;justify-content:space-between}
  .brand{display:flex;flex-direction:column;line-height:1.1;cursor:pointer;background:none;border:0;text-align:left}
  .brand .name{font-family:'DM Sans',serif;font-size:29px;font-weight:600;color:var(--ink);letter-spacing:-.01em}
  .brand .role{font-size:11.5px;letter-spacing:.14em;text-transform:uppercase;color:#fff;margin-top:3px}
  nav.links{display:flex;gap:4px;align-items:center}
  nav.links button{font-family:inherit;font-size:15px;color:#fff;background:none;border:0;cursor:pointer;padding:9px 14px;border-radius:8px;transition:color .18s,background .18s}
  nav.links button:hover{color:var(--ink);background:var(--cream-deep)}
  nav.links button.cta-nav{color:#000000;font-weight:500}
  .burger{display:none;background:none;border:0;cursor:pointer;padding:8px}
  .mobile-menu{display:none;border-top:1px solid var(--line);background:var(--cream)}
  .mobile-menu.open{display:block}
  .mobile-menu button{display:block;width:100%;text-align:left;background:none;border:0;font-family:inherit;font-size:16px;color:var(--ink);padding:15px 28px;cursor:pointer;border-bottom:1px solid var(--line)}

  .page{display:none}
  .page.show{display:block}

  .reveal{opacity:0;transform:translateY(16px);transition:opacity .6s ease,transform .6s ease}
  .reveal.in{opacity:1;transform:none}
  .reveal.d1{transition-delay:.08s}.reveal.d2{transition-delay:.16s}.reveal.d3{transition-delay:.24s}

  .eyebrow{display:inline-flex;align-items:center;gap:9px;font-size:12.5px;letter-spacing:.16em;text-transform:uppercase;color:var(--clay-deep);font-weight:500;margin-bottom:22px}
  .eyebrow::before{content:"";width:26px;height:1.5px;background:var(--clay)}
  h1{font-family:'DM Sans',serif;font-weight:600;letter-spacing:-.02em;line-height:1.07;color:var(--ink)}
  h2{font-family:'DM Sans',serif;font-weight:600;letter-spacing:-.015em;line-height:1.15;color:var(--ink)}
  h3{font-family:'DM Sans',serif;font-weight:600;letter-spacing:-.01em;color:var(--ink)}
  p{color:var(--ink-soft)}
  strong{color:var(--ink);font-weight:600}
  .lede{font-size:18px;line-height:1.55;max-width:1200px}
  .mt-m{margin-top:24px; margin-bottom: 40px}

  .btn{display:inline-flex;align-items:center;gap:9px;cursor:pointer;font-family:inherit;font-size:15.5px;font-weight:500;padding:13px 24px;border-radius:10px;border:1px solid transparent;transition:transform .15s,background .18s,border-color .18s;text-decoration:none}
  .btn-primary{background:#000000;color:var(--warm-white)}
  .btn-primary:hover{background:#000000;transform:translateY(-1px)}
  .btn-ghost{background:transparent;color:var(--ink);border-color:var(--line)}
  .btn-ghost:hover{border-color:var(--ink);transform:translateY(-1px)}
  .btn svg{width:17px;height:17px}
  .btn-row{display:flex;gap:14px;flex-wrap:wrap;margin-top:36px}
  .ilink{color:var(--clay-deep);text-decoration:none;border-bottom:1.5px solid var(--clay);padding-bottom:1px;cursor:pointer;background:none;border-top:0;border-left:0;border-right:0;font-family:inherit;font-size:inherit;font-weight:500}
  .ilink:hover{color:var(--clay)}

  .sec{padding:88px 0}
  .divider{height:1px;background:var(--line);border:0;max-width:var(--maxw);margin:0 auto}
  .band{background:var(--cream-deep)}
  .band-soft{background:var(--warm-white);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}

  /* ---------- HERO BANNER (full width graphic) ---------- */
  .hero-banner{position:relative;overflow:hidden;padding:120px 0 124px;border-bottom:1px solid var(--line)}
  .hero-bg{position:absolute;inset:0;z-index:0;pointer-events:none}
  .blob{position:absolute;border-radius:50%;filter:blur(70px)}
  .blob-a{width:560px;height:560px;background:radial-gradient(circle,#E7B79E,transparent 70%);top:-180px;right:-100px;opacity:.6}
  .blob-b{width:480px;height:480px;background:radial-gradient(circle,#DCCAA6,transparent 70%);bottom:-220px;left:-150px;opacity:.5}
  .hero-net{position:absolute;inset:0;width:100%;height:100%;z-index:1;opacity:.9}
  .hero-content{position:relative;z-index:3;max-width:860px;margin:0 auto;text-align:center}
  .hero-content .eyebrow{justify-content:center}
  .hero-banner h1{font-size:42px;max-width:19ch;margin:0 auto}
  .hero-banner .sub{font-size:18px;line-height:1.55;max-width:620px;margin:28px auto 0;color:var(--ink-soft)}
  .hero-content .btn-row{justify-content:center}
  .ai-logos{margin-top:48px;display:flex;flex-direction:column;align-items:center;gap:15px}
  .ai-logos-label{font-size:11px;letter-spacing:.15em;text-transform:uppercase;color:var(--ink-soft);font-weight:500}
  .ai-row{display:flex;flex-wrap:wrap;justify-content:center;gap:20px}
  .ai-badge{display:inline-flex;align-items:center;gap:9px;background:#fff;backdrop-filter:blur(6px);border:1px solid var(--line);border-radius:30px;padding:10px 40px;font-size:14.5px;font-weight:500;color:var(--ink)}
  .ai-badge svg{width:16px;height:16px;color:var(--clay-deep)}
  .pulse{animation:pulse 4s ease-in-out infinite}
  .pulse.p2{animation-delay:1.3s}.pulse.p3{animation-delay:2.1s}.pulse.p4{animation-delay:.7s}
  @keyframes pulse{0%,100%{opacity:.35}50%{opacity:1}}
  .spark{animation:spark 5s ease-in-out infinite}
  @keyframes spark{0%,100%{opacity:.3;transform:scale(.9)}50%{opacity:.9;transform:scale(1.1)}}

  .split{display:grid;grid-template-columns:1fr 1fr;gap:60px;align-items:center}

  /* chain */
  .chain{display:grid;grid-template-columns:repeat(4,1fr);margin-top:8px}
  .chain-node{position:relative;text-align:center;padding:0 8px}
  .chain-ic{width:64px;height:64px;margin:0 auto 14px;border-radius:18px;background:var(--warm-white);border:1px solid var(--line);display:flex;align-items:center;justify-content:center;color:var(--clay-deep);position:relative;z-index:2}
  .chain-ic svg{width:28px;height:28px}
  .chain-node::before{content:"";position:absolute;top:32px;left:-50%;width:100%;height:2px;background:linear-gradient(90deg,var(--clay-soft),var(--clay));z-index:1}
  .chain-node:first-child::before{display:none}
  .chain-t{font-size:15px;font-weight:600;color:var(--ink)}
  .chain-s{font-size:13px;color:var(--ink-soft);margin-top:3px}

  /* timeline */
  .timeline{margin-top:8px;position:relative;padding-left:34px}
  .timeline::before{content:"";position:absolute;left:9px;top:8px;bottom:8px;width:2px;background:linear-gradient(var(--clay),var(--clay-soft))}
  .tl-item{position:relative;padding:0 0 34px}
  .tl-item:last-child{padding-bottom:0}
  .tl-item::before{content:"";position:absolute;left:-34px;top:6px;width:20px;height:20px;border-radius:50%;background:var(--cream);border:3px solid var(--clay)}
  .tl-year{font-family:'Fraunces',serif;font-size:15px;color:var(--clay-deep);font-weight:500;margin-bottom:4px}
  .tl-item h3{font-size:20px;margin-bottom:6px}
  .tl-item p{font-size:15px}

  /* about — présentation (design repris du fichier de Guillaume) */
  .hero{position:relative;padding:84px 0 92px;overflow:hidden}
  .hero .sub{font-size:18px;line-height:1.55;max-width:540px;margin-top:28px;color:var(--ink-soft)}
  .hero-inner{position:relative;z-index:2;display:grid;grid-template-columns:1.05fr .95fr;gap:56px;align-items:center}
  .hero-tags{display:flex;gap:10px;flex-wrap:wrap;margin-top:30px}
  .tag{font-size:13px;font-weight:500;color:var(--clay-deep);background:rgba(204,120,92,.1);border:1px solid rgba(204,120,92,.25);padding:6px 13px;border-radius:20px}
  .portrait-wrap{position:relative;display:flex;justify-content:center}
  .halo{position:absolute;width:108%;height:108%;border-radius:46% 54% 50% 50%/52% 48% 52% 48%;background:linear-gradient(150deg,var(--clay),var(--clay-soft));top:6%;left:-2%;z-index:1;opacity:.9}
  .portrait{position:relative;z-index:2;width:100%;max-width:380px;aspect-ratio:760/943;border-radius:48% 52% 50% 50%/54% 46% 54% 46%;overflow:hidden;box-shadow:0 30px 60px -30px rgba(120,60,30,.55)}
  .portrait img{width:100%;height:100%;object-fit:cover;object-position:center top;-webkit-mask-image:linear-gradient(to bottom,#000 78%,transparent 99%);mask-image:linear-gradient(to bottom,#000 78%,transparent 99%)}
  .float-card{position:absolute;z-index:3;background:rgba(251,249,244,.86);backdrop-filter:blur(8px);border:1px solid var(--line);border-radius:14px;padding:13px 16px;box-shadow:0 16px 34px -22px rgba(80,50,30,.5);animation:float 6s ease-in-out infinite}
  .float-1{top:13%;left:-6%}
  .float-1 .fc-pill{white-space:nowrap}
  .float-2{bottom:12%;right:-4%;animation-delay:1.6s}
  .fc-label{font-size:10.5px;letter-spacing:.12em;text-transform:uppercase;color:var(--clay-deep);font-weight:500;margin-bottom:6px}
  .fc-bubble{font-size:13.5px;color:var(--ink);line-height:1.4}
  .fc-pill{display:flex;align-items:center;gap:8px;font-size:14px;color:var(--ink);font-weight:500}
  .fc-dot{width:9px;height:9px;border-radius:50%;background:var(--clay)}
  .net{position:absolute;z-index:1;opacity:.5}
  .net-1{top:40px;left:40px;width:200px;color:var(--clay)}
  @keyframes float{0%,100%{transform:translateY(0)}50%{transform:translateY(-10px)}}

  /* ce qui me distingue : 3 piliers */
  .diff-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:42px}
  .diff-card{background:var(--warm-white);border:1px solid var(--line);border-radius:18px;padding:32px 28px;transition:transform .2s,box-shadow .2s}
  .diff-card:hover{transform:translateY(-4px);box-shadow:0 18px 40px -26px rgba(80,50,30,.45)}
  .diff-num{font-family:'Fraunces',serif;font-size:36px;font-weight:500;color:var(--clay-soft);line-height:1;margin-bottom:18px}
  .diff-card h3{font-family:'Fraunces',serif;font-size:21px;font-weight:500;color:var(--ink);margin-bottom:12px;line-height:1.22}
  .diff-card p{font-size:14.5px;color:var(--ink-soft);line-height:1.55}

  /* generative ads — bloc média */
  .ga2{background:#FFFFFF;border:1px solid var(--line);border-radius:24px;padding:48px;box-shadow:0 24px 52px -34px rgba(80,50,30,.4)}
  .ga2-logo{height:50px;width:auto;display:block;margin:20px 0 24px}
  .ga2-intro{font-size:18px;line-height:1.55;color:var(--ink-soft);max-width:1200px}
  .ga2-intro strong{color:var(--ink)}
  .ga2-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin:36px 0}
  .ga2-item{background:var(--cream);border:1px solid var(--line);border-radius:14px;padding:24px 22px}
  .ga2-ic{width:44px;height:44px;border-radius:12px;background:var(--cream-deep);display:flex;align-items:center;justify-content:center;color:var(--clay-deep);margin-bottom:15px}
  .ga2-ic svg{width:23px;height:23px}
  .ga2-item h4{font-family:'Fraunces',serif;font-size:18px;font-weight:500;color:var(--ink);margin-bottom:8px}
  .ga2-item p{font-size:14px;color:var(--ink-soft);line-height:1.5}
  .ga2-foot{display:flex;align-items:center;justify-content:space-between;gap:26px;flex-wrap:wrap;border-top:1px solid var(--line);padding-top:28px}
  .ga2-claim{font-family:'Fraunces',serif;font-size:21px;font-weight:500;color:var(--ink);max-width:460px;line-height:1.3}

  /* démo animée : parcours de recherche (inspiration interface IA) */
  .demo{max-width:660px;margin:44px auto 0}
  .demo-screen{background:radial-gradient(120% 92% at 50% 16%,#ffffff 0%,#eef3ff 50%,#e0e9fb 100%);border:1px solid #e4e9f7;border-radius:24px;padding:38px 32px;box-shadow:0 26px 54px -32px rgba(40,60,120,.32);min-height:320px;display:flex;flex-direction:column}
  .demo-screen.center{justify-content:center}
  .demo-hello{font-family:'DM Sans',sans-serif;font-size:25px;font-weight:500;color:#3c4250;text-align:center;letter-spacing:-.01em;margin-bottom:28px;transition:opacity .45s ease,transform .45s ease}
  .demo-hello.hide{opacity:0;transform:translateY(-10px);height:0;margin:0;pointer-events:none}
  .demo-conv{flex:1;margin-bottom:22px}
  .demo-q{margin-left:auto;max-width:85%;width:fit-content;background:#fff;color:#1f2230;font-size:14px;border-radius:18px 18px 5px 18px;padding:11px 16px;line-height:1.45;box-shadow:0 3px 12px -5px rgba(40,60,120,.25)}
  .demo-think{display:flex;gap:6px;align-items:center;padding:14px 2px 6px}
  .demo-think span{width:8px;height:8px;border-radius:50%;background:#aab4d4;animation:think 1.4s ease-in-out infinite}
  .demo-think span:nth-child(2){animation-delay:.2s}
  .demo-think span:nth-child(3){animation-delay:.4s}
  @keyframes think{0%,100%{opacity:.3;transform:translateY(0)}50%{opacity:1;transform:translateY(-3px)}}
  .demo-resp{display:flex;gap:11px;align-items:flex-start;margin-top:16px}
  .demo-av{width:28px;height:28px;border-radius:50%;background:conic-gradient(from 210deg,#4f8cff,#9b6bff,#4f8cff);display:flex;align-items:center;justify-content:center;color:#fff;flex-shrink:0;margin-top:1px}
  .demo-av svg{width:16px;height:16px}
  .demo-main{flex:1;min-width:0}
  .demo-answer{font-size:14px;color:#1f2230;line-height:1.65}
  .demo-answer b{font-weight:700}
  .demo-shop{margin-top:12px;display:flex;gap:11px;align-items:center;border:1px solid #c9d6f5;background:rgba(255,255,255,.72);border-radius:12px;padding:10px;opacity:0;transform:translateY(8px);transition:opacity .5s ease,transform .5s ease}
  .demo-shop.in{opacity:1;transform:none}
  .demo-shop .th{width:40px;height:40px;border-radius:9px;background:linear-gradient(135deg,#D89B6E,#B5673C);display:flex;align-items:center;justify-content:center;color:#fff;flex-shrink:0}
  .demo-shop .th svg{width:21px;height:21px}
  .demo-shop .nm{font-size:13px;font-weight:600;color:#1f2230}
  .demo-shop .rt{font-size:11px;color:#2f9e6b;font-weight:600;margin-top:2px}
  .demo-bar{background:#fff;border-radius:32px;box-shadow:0 6px 20px -6px rgba(40,60,120,.22);display:flex;align-items:center;gap:14px;padding:14px 18px}
  .demo-plus{position:relative;color:#3c4043;display:flex;flex-shrink:0}
  .demo-plus svg{width:22px;height:22px}
  .demo-plus .dot{position:absolute;top:-1px;right:-2px;width:7px;height:7px;border-radius:50%;background:#3b82f6}
  .demo-input{flex:1;position:relative;font-size:15px;color:#1f1f1f;min-height:21px;white-space:nowrap;overflow:hidden}
  .demo-input .ph{color:#9aa0aa}
  .demo-mic{color:#5f6571;display:flex;flex-shrink:0}
  .demo-mic svg{width:20px;height:20px}
  .caret{display:inline-block;width:2px;height:1.05em;background:#3b82f6;vertical-align:text-bottom;animation:blink 1s step-end infinite;margin-left:1px}
  @keyframes blink{50%{opacity:0}}
  .demo-steps{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin-top:26px}
  .dstep{text-align:center;padding:15px 12px;border-radius:13px;border:1px solid var(--line);background:var(--warm-white);transition:border-color .35s,background .35s}
  .dstep-t{font-family:'Fraunces',serif;font-size:15.5px;color:var(--ink-soft);display:block;margin-bottom:3px;transition:color .35s}
  .dstep-s{font-size:12px;color:var(--ink-soft);opacity:.85}
  .dstep.active{border-color:var(--clay);background:var(--cream-deep)}
  .dstep.active .dstep-t{color:var(--clay-deep)}

  /* cards */
  .cards{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:14px}
  .card{background:var(--warm-white);border:1px solid var(--line);border-radius:18px;padding:30px 26px;transition:transform .2s,box-shadow .2s}
  .card:hover{transform:translateY(-4px);box-shadow:0 18px 40px -26px rgba(80,50,30,.45)}
  .ic{width:50px;height:50px;border-radius:13px;background:var(--cream-deep);display:flex;align-items:center;justify-content:center;margin-bottom:20px;color:var(--clay-deep)}
  .ic svg{width:26px;height:26px}
  .card h3{font-size:20px;margin-bottom:10px}
  .card p{font-size:15px}

  .duo{display:grid;grid-template-columns:1fr 1fr;gap:22px;margin-top:14px}
  .duo .card{padding:34px 32px}
  .duo .card h3{font-size:22px}.duo .card p{font-size:18px}
  .mini{margin-top:20px;background:var(--cream);border:1px solid var(--line);border-radius:12px;padding:16px}

  /* signature liens -> IA */
  .sig{display:grid;grid-template-columns:1fr auto 1fr;gap:26px;align-items:center;margin-top:18px}
  .sig-panel{background:var(--warm-white);border:1px solid var(--line);border-radius:16px;padding:24px}
  .sig-label{font-size:11px;letter-spacing:.13em;text-transform:uppercase;color:var(--ink-soft);margin-bottom:16px;font-weight:500}
  .sig-link{height:11px;border-radius:5px;background:var(--cream-deep);margin-bottom:12px}
  .sig-link.w1{width:78%}.sig-link.w2{width:92%}.sig-link.w3{width:64%}.sig-link.w4{width:84%}
  .sig-panel.faded{opacity:.5}
  .sig-arrow{color:var(--clay)}.sig-arrow svg{width:36px;height:36px}
  .sig-bubble{background:linear-gradient(135deg,var(--clay),var(--clay-deep));color:var(--warm-white);border-radius:14px 14px 14px 4px;padding:18px 20px;font-size:15px;line-height:1.5}
  .sig-src{margin-top:13px;font-size:12px;opacity:.9;display:flex;align-items:center;gap:7px}
  .sig-dot{width:6px;height:6px;border-radius:50%;background:var(--warm-white)}

  /* phone mockups */
  .devices{display:grid;grid-template-columns:1fr auto 1fr;gap:24px;align-items:start;margin-top:50px;justify-items:center}
  .device-col{display:flex;flex-direction:column;align-items:center;gap:16px;width:100%;max-width:300px}
  .device-label{font-size:11px;letter-spacing:.13em;text-transform:uppercase;color:var(--ink-soft);font-weight:500}
  .device-head{text-align:center;width:100%;max-width:300px}
  .device-tag{display:inline-block;font-size:14px;letter-spacing:.13em;text-transform:uppercase;font-weight:600;margin-bottom:11px;padding:5px 30px;border-radius:20px}
  .device-tag.past{color:#ffffff; background:#000000}
  .device-tag.now{color:#fff;background:var(--clay)}
  .device-h{font-family:'Fraunces',serif;font-size:21px;font-weight:500;color:var(--ink);line-height:1.18;margin-bottom:8px}
  .device-h.now{color:var(--clay-deep)}
  .device-sub{font-size:18px;color:var(--ink-soft);line-height:1.45}
  .phone.now{box-shadow:0 36px 70px -28px rgba(168,81,47,.5)}
  .device-arrow{align-self:center;color:var(--clay);margin-top:130px}
  .device-arrow svg{width:32px;height:32px}
  .phone{width:100%;max-width:300px;background:#1B1A16;border-radius:42px;padding:5px;margin-top: 20px;  box-shadow:0 32px 62px -30px rgba(80,50,30,.55)}
  .screen{position:relative;background:#ffffff;border-radius:33px;overflow:hidden;height:548px;display:flex;flex-direction:column}
  .notch{position:absolute;top:0;left:50%;transform:translateX(-50%);width:118px;height:24px;background:#1B1A16;border-radius:0 0 15px 15px;z-index:6}
  .sbar{display:flex;justify-content:space-between;align-items:center;padding:13px 20px 9px;font-size:12px;font-weight:600;color:var(--ink)}
  .sbar .ico{display:flex;gap:5px;align-items:center;color:var(--ink)}
  .sbar svg{display:block}
  .serp-q{margin:6px 14px 0;display:flex;align-items:center;gap:9px;background:#ffffff;border:1px solid #dadce0;border-radius:20px;padding:10px 13px;font-size:12.5px;color:var(--ink)}
  .serp-q svg{width:15px;height:15px;color:var(--ink-soft);flex-shrink:0}
  .serp-tabs{display:flex;gap:15px;padding:11px 16px 9px;font-size:11.5px;color:var(--ink-soft);border-bottom:1px solid var(--line)}
  .serp-tabs .on{color:#000000;font-weight:600; text-decoration: underline;}
  .serp-list{padding:15px 16px;display:flex;flex-direction:column;gap:16px}
  .serp-site{display:flex;align-items:center;gap:8px}
  .serp-fav{width:17px;height:17px;border-radius:50%;flex-shrink:0}
  .serp-url{font-size:10.5px;color:#000000;line-height:1.1}
  .serp-title{font-size:13.5px;color:#1a0dab;font-weight:500;margin:5px 0 4px;line-height:1.3}
  .serp-snip{font-size:11px;color:var(--ink-soft);line-height:1.45}
  .chat-head{display:flex;align-items:center;gap:9px;padding:10px 15px;border-bottom:1px solid var(--line)}
  .chat-ava{width:28px;height:28px;border-radius:50%;background:#000000;display:flex;align-items:center;justify-content:center;color:#fff}
  .chat-ava svg{width:15px;height:15px}
  .chat-name{font-size:12.5px;font-weight:600;color:var(--ink)}
  .chat-body{padding:16px 14px;display:flex;flex-direction:column;gap:12px}
  .b-user{align-self:flex-end;max-width:84%;background:#f0f0f0;color:var(--ink);font-size:12.5px;border-radius:15px 15px 4px 15px;padding:10px 13px;line-height:1.4}
  .b-ai{align-self:flex-start;max-width:92%;background:#f0f0f0;border:none;color:var(--ink);font-size:12.5px;border-radius:15px 15px 15px 4px;padding:12px 14px;line-height:1.5}
  .shop{margin-top:11px;background:#ffffff;border:1px solid #b6b6b6;border-radius:11px;padding:9px;display:flex;gap:10px;align-items:center}
  .shop-thumb{width:42px;height:42px;border-radius:9px;background:linear-gradient(135deg,#7FB0C4,#3E7E97);flex-shrink:0;display:flex;align-items:center;justify-content:center;color:#fff}
  .shop-thumb svg{width:22px;height:22px}
  .shop-name{font-size:12.5px;font-weight:600;color:var(--ink)}
  .shop-rate{font-size:10.5px;color:#000000;display:flex;align-items:center;gap:4px;margin-top:2px}
  .chat-tag{margin-top:11px;font-size:10.5px;color:var(--clay-deep);display:flex;align-items:center;gap:6px;font-weight:500}
  .chat-tag .d{width:5px;height:5px;border-radius:50%;background:var(--clay)}

  /* IA frames inside enjeux cards */
  .ia-frame{margin-top:24px;background:var(--cream);border:1px solid var(--line);border-radius:14px;padding:16px;box-shadow:0 14px 30px -24px rgba(80,50,30,.4)}
  .ia-head{display:flex;align-items:center;gap:8px;margin-bottom:13px}
  .ia-ava{width:25px;height:25px;border-radius:50%;background:linear-gradient(135deg,var(--clay),var(--clay-deep));display:flex;align-items:center;justify-content:center;color:#fff}
  .ia-ava svg{width:13px;height:13px}
  .ia-name{font-size:11px;font-weight:600;letter-spacing:.04em;color:var(--ink-soft)}
  .ia-text{font-size:13px;color:var(--ink);line-height:1.45;margin-bottom:14px}
  .chips{display:flex;flex-direction:column;gap:9px}
  .chip{display:flex;align-items:center;gap:10px;padding:10px 12px;border-radius:10px;border:1px solid var(--line);background:var(--warm-white);font-size:13px}
  .chip .fav{width:18px;height:18px;border-radius:50%;flex-shrink:0}
  .chip .nm{font-weight:500;color:var(--ink)}
  .chip.muted{opacity:.45}
  .chip.you{background:rgba(204,120,92,.1);border-color:var(--clay)}
  .chip.you .nm{color:var(--clay-deep);font-weight:600}
  .chip .you-badge{margin-left:auto;font-size:9px;font-weight:700;letter-spacing:.07em;text-transform:uppercase;color:#fff;background:var(--clay);padding:3px 9px;border-radius:20px}
  .prod{display:flex;gap:12px;align-items:center;border:1px solid var(--clay-soft);background:var(--warm-white);border-radius:11px;padding:11px}
  .prod-thumb{width:54px;height:54px;border-radius:9px;background:linear-gradient(135deg,#D89B6E,#B5673C);flex-shrink:0;display:flex;align-items:center;justify-content:center;color:#fff}
  .prod-thumb svg{width:27px;height:27px}
  .prod-info{flex:1;min-width:0}
  .prod-spon{font-size:9px;font-weight:700;letter-spacing:.07em;text-transform:uppercase;color:var(--clay-deep);background:rgba(204,120,92,.16);padding:2px 7px;border-radius:5px;display:inline-block;margin-bottom:6px}
  .prod-name{font-size:13px;font-weight:600;color:var(--ink);line-height:1.2}
  .prod-meta{display:flex;align-items:center;justify-content:space-between;margin-top:7px;gap:8px}
  .prod-price{font-size:14px;font-weight:700;color:var(--ink)}
  .prod-btn{font-size:11px;font-weight:600;color:#fff;background:var(--clay);padding:6px 13px;border-radius:7px;white-space:nowrap}
  .ia-cap{margin-top:13px;font-size:11.5px;color:var(--clay-deep);font-weight:500;display:flex;align-items:center;gap:7px}
  .ia-cap .d{width:5px;height:5px;border-radius:50%;background:var(--clay)}

  /* visibility ranking (semantic colors) */
  .vis-list{display:flex;flex-direction:column;gap:9px}
  .vis-row{display:flex;align-items:center;gap:10px;padding:11px 13px;border-radius:10px}
  .vis-row.win{background:var(--win-bg);border:1px solid var(--win)}
  .vis-row.lose{background:var(--warm-white);border:1px solid var(--line)}
  .vis-fav{width:18px;height:18px;border-radius:50%;flex-shrink:0}
  .vis-name{font-size:13px;font-weight:600;color:var(--ink);display:flex;align-items:center;gap:7px;min-width:0}
  .vis-row.win .vis-name{color:var(--win-ink)}
  .vis-row.lose .vis-name{color:var(--ink-soft);font-weight:500;text-decoration:line-through;text-decoration-color:rgba(94,91,81,.4)}
  .vis-you{font-size:9px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:#fff;background:var(--win);padding:2px 7px;border-radius:20px;text-decoration:none;flex-shrink:0}
  .vis-status{margin-left:auto;display:flex;align-items:center;gap:7px;font-size:10.5px;font-weight:700;text-transform:uppercase;letter-spacing:.04em;white-space:nowrap}
  .vis-status.ok{color:var(--win-ink)}
  .vis-status.ko{color:var(--lose)}
  .vis-ic{width:19px;height:19px;border-radius:50%;display:flex;align-items:center;justify-content:center;color:#fff;flex-shrink:0}
  .vis-ic.ok{background:var(--win)}
  .vis-ic.ko{background:#C4BFB3}
  .vis-ic svg{width:11px;height:11px}

  /* ad: promoted on top vs grayed competitors */
  .ad-top{display:flex;gap:12px;align-items:center;border:1.5px solid var(--clay);background:var(--warm-white);border-radius:11px;padding:11px;box-shadow:0 12px 26px -16px rgba(168,81,47,.55)}
  .ad-rank{display:inline-flex;align-items:center;gap:5px;font-size:9.5px;font-weight:700;letter-spacing:.05em;text-transform:uppercase;color:var(--win-ink);background:var(--win-bg);border:1px solid var(--win);padding:3px 9px;border-radius:20px;margin-bottom:13px}
  .ad-sep{font-size:10px;letter-spacing:.1em;text-transform:uppercase;color:var(--ink-soft);margin:15px 0 9px;display:flex;align-items:center;gap:9px}
  .ad-sep::after{content:"";flex:1;height:1px;background:var(--line)}
  .ad-lose{display:flex;align-items:center;gap:10px;padding:9px 12px;border-radius:9px;background:var(--warm-white);border:1px solid var(--line);font-size:12.5px;color:var(--ink-soft);opacity:.55;margin-bottom:7px;text-decoration:line-through;text-decoration-color:rgba(94,91,81,.35)}

  /* realistic ChatGPT-style screens */
  .rs{margin-top:24px;background:#fff;border:1px solid #ECECEC;border-radius:18px;padding:20px;box-shadow:0 22px 44px -28px rgba(20,20,22,.4)}
  .rs-q{margin:0 0 18px auto;width:fit-content;max-width:85%;background:#F4F4F4;color:#0D0D0D;font-size:13px;border-radius:20px;padding:11px 16px;line-height:1.45}
  .rs-resp{display:flex;gap:12px;align-items:flex-start}
  .rs-av{width:27px;height:27px;border-radius:50%;background:#0D0D0D;display:flex;align-items:center;justify-content:center;color:#fff;flex-shrink:0;margin-top:1px}
  .rs-av svg{width:15px;height:15px}
  .rs-main{flex:1;min-width:0}
  .rs-text{font-size:13px;color:#0D0D0D;line-height:1.7}
  .rs-text b{font-weight:700}
  .cite{display:inline-flex;align-items:center;gap:4px;font-size:10px;font-weight:600;color:#0D0D0D;background:#F0F0F0;border:1px solid #E3E3E3;border-radius:6px;padding:1px 6px;margin-left:3px}
  .cite .fav{width:10px;height:10px;border-radius:50%}
  .rs-srclabel{font-size:11px;color:#8E8E8E;font-weight:600;margin:17px 0 9px}
  .rs-sources{display:flex;flex-direction:column;gap:7px}
  .rs-src{display:flex;align-items:center;gap:10px;padding:9px 12px;border-radius:10px;border:1px solid #ECECEC;background:#FAFAFA;font-size:12px;color:#2B2B2B}
  .rs-src .fav{width:16px;height:16px;border-radius:50%;flex-shrink:0}
  .rs-src .dom{font-weight:500}
  .rs-src.hl{border-color:#10A37F;background:#F2FBF8}
  .rs-src .vous{margin-left:auto;font-size:9px;font-weight:700;text-transform:uppercase;letter-spacing:.04em;color:#fff;background:#10A37F;padding:3px 9px;border-radius:6px}
  .rs-actions{display:flex;gap:18px;margin-top:17px;color:#BDBDBD}
  .rs-actions svg{width:16px;height:16px}
  .rs-adslabel{display:flex;align-items:center;gap:8px;font-size:11px;color:#8E8E8E;font-weight:600;margin:4px 0 11px}
  .rs-adslabel .spon{font-size:10px;color:#6B6B6B;background:#F0F0F0;padding:3px 8px;border-radius:6px;letter-spacing:.02em}
  .rs-ads{display:flex;flex-direction:column;gap:9px}
  .rs-ad{display:flex;gap:12px;align-items:center;padding:11px;border:1px solid #ECECEC;border-radius:12px;background:#fff}
  .rs-ad.hl{border:1.5px solid #10A37F;background:#F7FCFB}
  .rs-ad .thumb{width:52px;height:52px;border-radius:10px;flex-shrink:0;overflow:hidden}
  .rs-ad .thumb svg{display:block}
  .rs-ad .info{flex:1;min-width:0}
  .rs-ad .nm{font-size:12.5px;font-weight:600;color:#0D0D0D;line-height:1.25}
  .rs-ad .rate{display:flex;align-items:center;gap:4px;font-size:10.5px;color:#8E8E8E;margin-top:3px}
  .rs-ad .rate .star{color:#F59E0B}
  .rs-ad .row{display:flex;align-items:center;justify-content:space-between;margin-top:7px;gap:8px}
  .rs-ad .price{font-size:13.5px;font-weight:700;color:#0D0D0D}
  .rs-ad .merchant{font-size:10.5px;color:#8E8E8E}
  .rs-ad .vous{font-size:9px;font-weight:700;text-transform:uppercase;letter-spacing:.04em;color:#fff;background:#10A37F;padding:3px 9px;border-radius:6px;white-space:nowrap}
  .rs-cap{margin-top:15px;font-size:11.5px;color:var(--clay-deep);font-weight:500;display:flex;align-items:center;gap:7px}
  .rs-cap .d{width:5px;height:5px;border-radius:50%;background:var(--clay)}

  /* prestations : problème → réponse */
  .pr-list{display:flex;flex-direction:column;gap:18px;margin-top:18px}
  .pr-row{display:grid;grid-template-columns:1fr auto 1.1fr;gap:26px;align-items:center}
  .pr-problem{background:var(--cream-deep);border:1px solid var(--line);border-radius:16px;padding:26px 28px}
  .pr-plabel{font-size:11px;letter-spacing:.13em;text-transform:uppercase;color:var(--ink-soft);font-weight:600;margin-bottom:13px;display:flex;align-items:center;gap:8px}
  .pr-plabel svg{width:16px;height:16px;color:var(--clay-deep)}
  .pr-q{font-family:'Fraunces',serif;font-size:21px;font-weight:500;color:var(--ink);line-height:1.32}
  .pr-arrow{color:var(--clay);display:flex;justify-content:center}
  .pr-arrow svg{width:30px;height:30px}
  .pr-answer{padding:2px}
  .pr-tag{display:inline-block;font-size:11px;letter-spacing:.05em;text-transform:uppercase;font-weight:700;color:#fff;background:var(--clay);padding:5px 13px;border-radius:20px;margin-bottom:14px}
  .pr-atitle{font-family:'Fraunces',serif;font-size:22px;font-weight:500;color:var(--ink);margin-bottom:9px;line-height:1.2}
  .pr-atext{font-size:15px;color:var(--ink-soft);line-height:1.55}

  /* flow */
  .flow{display:grid;grid-template-columns:1fr auto 1fr auto 1fr;gap:18px;align-items:stretch;margin-top:16px}
  .flow-step{background:var(--warm-white);border:1px solid var(--line);border-radius:16px;padding:22px 20px;text-align:center;display:flex;flex-direction:column;align-items:center}
  .flow-ic{width:52px;height:52px;border-radius:14px;background:var(--cream-deep);display:flex;align-items:center;justify-content:center;color:var(--clay-deep);margin-bottom:14px}
  .flow-ic svg{width:26px;height:26px}
  .flow-step h4{font-family:'Fraunces',serif;font-size:17px;font-weight:500;margin-bottom:6px;color:var(--ink)}
  .flow-step p{font-size:13.5px;line-height:1.45}
  .flow-arrow{display:flex;align-items:center;color:var(--clay)}.flow-arrow svg{width:26px;height:26px}

  /* generative ads strip */
  .ga-card{background:linear-gradient(135deg,var(--cream-deep),var(--warm-white));border:1px solid var(--line);border-radius:20px;padding:44px;display:grid;grid-template-columns:1.3fr .7fr;gap:40px;align-items:center}
  .ga-card h2{font-size:27px;margin-bottom:14px}

  .cta-band{text-align:center;padding:92px 0}
  .cta-band h2{font-size:clamp(28px,4vw,40px);max-width:18ch;margin:0 auto}
  .cta-band p{font-size:18px;max-width:540px;margin:18px auto 0}
  .cta-band .btn-row{justify-content:center}

  /* contact + legal pages */
  .contact-grid{display:grid;grid-template-columns:1fr 1fr;gap:54px;margin-top:18px;align-items:start}
  .coord-item{display:flex;gap:16px;align-items:center;padding:20px 0;border-bottom:1px solid var(--line)}
  .coord-item:first-child{border-top:1px solid var(--line)}
  .coord-ic{width:46px;height:46px;border-radius:12px;background:var(--cream-deep);display:flex;align-items:center;justify-content:center;color:var(--clay-deep);flex-shrink:0}
  .coord-ic svg{width:22px;height:22px}
  .coord-k{font-size:12px;letter-spacing:.1em;text-transform:uppercase;color:var(--ink-soft)}
  .coord-v{font-size:17px;color:var(--ink);font-weight:500}
  .form{background:var(--warm-white);border:1px solid var(--line);border-radius:18px;padding:32px}
  .field{margin-bottom:17px}
  .field label{display:block;font-size:13.5px;font-weight:500;margin-bottom:7px;color:var(--ink)}
  .field input,.field textarea{width:100%;font-family:inherit;font-size:15.5px;color:var(--ink);background:var(--cream);border:1px solid var(--line);border-radius:10px;padding:12px 14px}
  .field input:focus,.field textarea:focus{outline:2px solid var(--clay);outline-offset:1px;border-color:transparent}
  .field textarea{resize:vertical;min-height:108px}
  .legal-block{padding:24px 0;border-top:1px solid var(--line)}
  .legal-block h3{font-size:14px;letter-spacing:.06em;text-transform:uppercase;color:var(--clay-deep);margin-bottom:13px}
  .legal-block p{font-size:16px;margin-bottom:6px}
  .todo{background:var(--cream-deep);border-radius:6px;padding:2px 9px;font-size:13.5px;color:var(--clay-deep);font-weight:500;white-space:nowrap}

  footer.ft{background:var(--ink);color:#D8D3C7;padding:54px 0 34px}
  .ft-inner{display:flex;justify-content:space-between;align-items:flex-start;gap:40px;flex-wrap:wrap}
  .ft .name{font-family:'Fraunces',serif;font-size:22px;color:var(--warm-white);font-weight:600}
  .ft .tag2{font-size:14px;color:#A29D90;margin-top:8px;max-width:300px}
  .ft-links{display:flex;flex-direction:column;gap:11px}
  .ft-links button{background:none;border:0;color:#D8D3C7;font-family:inherit;font-size:14.5px;cursor:pointer;text-align:left;padding:0;transition:color .15s}
  .ft-links button:hover{color:var(--clay)}
  .ft-bottom{margin-top:38px;padding-top:22px;border-top:1px solid #3A3730;font-size:13px;color:#8C887C;display:flex;justify-content:space-between;gap:20px;flex-wrap:wrap}

  @media(max-width:880px){
    .split,.about-grid,.contact-grid,.ga-card{grid-template-columns:1fr;gap:40px}
    .portrait-frame{max-width:340px}
    .cards{grid-template-columns:1fr}.duo{grid-template-columns:1fr}
    .chain{grid-template-columns:1fr 1fr;gap:28px 0}
    .chain-node:nth-child(odd)::before{display:none}
    .flow{grid-template-columns:1fr;gap:12px}
    .flow-arrow{transform:rotate(90deg);justify-content:center}
    .sig{grid-template-columns:1fr;gap:14px}.sig-arrow{transform:rotate(90deg);margin:0 auto}
    .devices{grid-template-columns:1fr;gap:28px}
    .device-arrow{transform:rotate(90deg);margin-top:0}
    .pr-row{grid-template-columns:1fr;gap:14px}
    .pr-arrow{transform:rotate(90deg)}
    .hero-inner{grid-template-columns:1fr;gap:44px}
    .portrait-wrap{order:-1;max-width:330px;margin:0 auto}
    .float-1{left:-2%}.float-2{right:-2%}
    .diff-grid{grid-template-columns:1fr}
    .ga2{padding:30px}
    .ga2-grid{grid-template-columns:1fr;gap:14px}
    .ga2-foot{flex-direction:column;align-items:flex-start;gap:18px}
    .demo-steps{grid-template-columns:1fr;gap:10px}
    .demo{margin-top:32px}
    nav.links{display:none}.burger{display:block}
    .sec{padding:62px 0}.hero-banner{padding:80px 0 84px}
  }
  @media(prefers-reduced-motion:reduce){
    *{animation:none!important;transition:none!important;scroll-behavior:auto!important}
    .reveal{opacity:1;transform:none}
  }

/* ============================================================
   Classes issues des styles en ligne (mise en production)
   ============================================================ */

/* --- Titres (mutualisés) --- */
.title-hero{font-size:clamp(33px,4.8vw,52px)}
.title-about{font-size:clamp(34px,5vw,52px);max-width:14ch}
.title-xl{font-size:34px}
.title-lg{font-size:32px}
.title-md{font-size:30px; margin-bottom: 40px}
.title-sm{font-size:28px}
.enjeu-title{font-size:24px;margin-top:3px}

/* --- Largeurs de contenu --- */
.w-560{max-width:560px}
.w-680{max-width:1200px}
.w-700{max-width:1200px}
.w-720{max-width:1200px}

/* --- Espacements --- */
.mt-32{margin-top:32px}
.mt-40{margin-top:40px}
.mt-50{margin-top:50px}
.mb-8{margin-bottom:8px}
.mb-22{margin-bottom:22px}
.mb-44{margin-bottom:44px}
.pt-60{padding-top:60px}
.pt-64{padding-top:64px}
.p-0{padding:0}

/* --- Divers --- */
.text-ink{color:var(--ink)}
.flip{transform:rotate(180deg)}
.delay-18{animation-delay:1.8s}
.is-hidden{display:none}
.btn-full{width:100%;justify-content:center}
.sub-spaced{margin:3px 0 17px}
.contact-sub{font-size:18px;max-width:600px;margin-top:22px;color:var(--ink-soft)}
.constat-note{margin-top:18px;max-width:1200px;padding-left:20px;border-left:2px solid var(--clay);color:#A8512F;font-size:18px}

/* --- Pastilles favicon (illustrations) --- */
.serp-fav-1{background:#C57B3C}
.serp-fav-2{background:#6BA368}
.serp-fav-3{background:#3E7E97}
.fav-vous{background:linear-gradient(135deg,#34B27B,#1E7A4D)}
.fav-c1{background:#6B7AAF}
.fav-c2{background:#C58A3D}
.fav-cite{background:#1E7A4D}


/* === Badges LLM (logos) === */
.hero-llm-badges {
  display: flex;
  gap: 14px;
  flex-wrap: wrap;
  margin-top: 26px;
  align-items: center;
}

.llm-badge {
  display: flex;
  align-items: center;
  justify-content: center;
  padding: 8px 12px;
  background: #fff;
  border: 1px solid var(--line);
  border-radius: 20px;
  transition: border-color 0.2s, box-shadow 0.2s;
  cursor: default;
}

.llm-badge:hover {
  border-color: var(--clay);
  box-shadow: 0 4px 12px -6px rgba(204, 120, 92, 0.25);
}

.llm-logo {
  height: 36px;
  width: auto;
  display: block;
}

@media (max-width: 768px) {
  .hero-llm-badges {
    gap: 10px;
    margin-top: 20px;
  }
  
  .llm-logo {
    height: 32px;
  }
}

/* === Logos LLM dans ai-badges === */
.ai-badge-logo {
  height: 32px;
  width: auto;
  display: block;
  max-width: 100%;
}

@media (max-width: 768px) {
  .ai-badge-logo {
    height: 28px;
  }
}


/* === Ad ChatGPT (format marchand sponsorisé) === */
.cg-ad{font-size:13px;background:#fff;border-top:1px solid #ECECEC;padding-top:10px}
.cg-head{display:flex;align-items:flex-start;gap:11px;margin-bottom:14px}
.cg-merchant-ic{width:34px;height:34px;border-radius:50%;background:linear-gradient(135deg,#F0A04B,#E07B2C);display:flex;align-items:center;justify-content:center;flex-shrink:0}
.cg-merchant-ic svg{width:18px;height:18px;color:#fff}
.cg-merchant-info{flex:1;min-width:0}
.cg-merchant-name{font-size:13px;font-weight:600;color:#0D0D0D;line-height:1.25}
.cg-sponsored{font-size:12px;color:#8E8E8E;margin-top:1px}
.cg-dots{color:#B0B0B0;font-size:18px;font-weight:700;letter-spacing:1px;flex-shrink:0;line-height:1;padding-top:2px}
.cg-intro{font-size:12px;color:#4A4A4A;line-height:1.5;margin-bottom:16px}
.cg-product{display:flex;align-items:center;gap:14px;background-color: #f7f7f7; border:1px solid #ECECEC; border-radius: 20px; padding:10px 16px}
.cg-product-info{flex:1;min-width:0}
.cg-product-name{font-size:12px;font-weight:600;color:#0D0D0D;line-height:1.3;margin-bottom:5px}
.cg-product-meta{font-size:12px;color:#6B6B6B;line-height:1}
.cg-product-img{width:74px;height:74px;border-radius:10px;background:#fff;flex-shrink:0;display:flex;align-items:center;justify-content:center;overflow:hidden}
.cg-product-img img{width:100%;height:100%;object-fit:contain}

@media(max-width:480px){
  .cg-ad{padding:16px}
  .cg-product{padding:12px 13px;gap:11px}
  .cg-product-img{width:64px;height:64px}
}